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New Website, New Ad Campaign
(04/05/08) |
After having been available for a little more
than six months now, the Novels-by-Noah website
(http://www.Novels-by-Noah.com) has been
revamped, upgraded and is being newly marketed
to the world. While the domain name has not
changed, the navigation along with the page
layout and page design has been. The new site
aims to be more visitor/reader friendly as
well as more friendly to the online search
engines. The most notable differences for
visitors are the consistency between pages for
the header, footer and left-margin. Also, links
are now available on every page that allow
visitors to proceed to the purchase pages for
paperback copies of "Out on Deep Water" or to
eBook copies. These links are located
conveniently at the top, left and bottom of each
page.
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A brand new ad campaign has been launched as
well. Microsoft's AdCenter is now distributing a
highly targeted ad at select websites and search
results. The ad (featured below) is aimed
specifically at gay readers looking for gay
romance novels. Previous ad campaigns on
Microsoft's AdCenter and Google's AdWords had
not garnered the desired results or book sales
that had been intended. After careful review,
the shortfalls in those ad campaigns most likely
were attributed to poor ad placement and poor ad
composition.
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Ad Copy:
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The new website was published on April 4th,
2008. The new ad campaign on Microsoft AdCenter
was launched the same day. |
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